Description

If you would like to receive a sample for Walker – Marketing Strategy: A Decision Focused Approach – 6th Edition, ISBN 0073529893  test bank & solutions manual or to request different book please contact us.

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Test Bank Info:

ISBN-13: 978-0073529899 ISBN-10: 0073529893

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Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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What others say about this product?

This textbook was assigned for the final course of my University of Maryland University College (UMUC) MBA course, Strategic Marketing. The book provided a plethora of case studies and diagrams to compliment the concepts discussed. Overall very effective in demonstrating the material. If you’re looking for in-depth material in a particular aspect of market strategy you might want to look elsewhere. But if you’re looking for an introduction, this is the perfect place to start.